The Studio for Marketing Leaders

The Studio

Event Series for Marketing Leaders

Live from Abbey Road Studios

22nd May 2024

Experience the extraordinary

Join our community of marketing leaders to shape the business agenda in cutting-edge discussions at the iconic Abbey Road Studios

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Where Marketing Innovation Meets Global Leadership

The Studio at Abbey Road Studios 2024 welcomes marketing leaders from across the world to define the marketing agenda on a global scale. The Studio is more than an event; it represents a pivotal moment where the legacy of marketing leadership meets the future of innovation.
 
As an marketing leader, seize this unique opportunity to connect with fellow CMOs, marketing directors, and thought leaders in the field. Set against the backdrop of the legendary Abbey Road Studios, celebrated for its groundbreaking contributions to creativity and music, our events offer an exclusive platform for networking, insight sharing, and pioneering the next wave of marketing strategies.
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Connect with peers at The Studio

Connect with peers

Connect with leading C-suite executives, industry experts and visionaries from the world's leading organisations. Forge meaningful relationships and collaborate with the brightest minds in marketing.

Build your profile at The Studio

Build your profile

Immerse yourself in insightful conversations and high-quality debates alongside our community of CMOs and marketing leaders captured on camera to share with a global audience.

Top 100 Marketing C-Suite Awards

Top 100 C-suite awards

Celebrate exceptional talent and leadership among our Top 100 Global B2B CMOs and Top 100 Future CMOs. Hear from inspirational winners and Judges as they discuss their journey to success.

Apply to join

Engage, share, and learn with the brightest minds in marketing
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Connect with

C-Suite leaders

Shell
HSBC
Verizon
AstraZeneca
Unilever
Diageo
BT
Experian
GE
NTT Ltd.
Boeing
American Airlines
Cisco
Oracle
Target
ForgeRock
AXA
Airbus
Telefonica
BASF
Carrefour
Ericsson
Bayer
Schneider Electric
BUPA
Santander
Allen & Overy
Asda
Beiersdorf
ALDI
Costa Coffee
Volvo
Amazon
HMRC
BEIS
Bank of England
Yum Brands
Persimmon Homes
Cigna
AT&T
Generali
Walgreens

Unmissable marketing agenda

Don't miss out on setting the global pace with the best in the industry.

Be part of the leading c-suite community

 

1:00 → 2:00 pm
Welcome and Lunch
Networking
Abbey Road Studios
2:00 → 2:30 pm
Navigating an Evolving C-Suite as a CMO
PANEL
Abbey Road Studios
Significant trends are impacting businesses today that the C-suite are all too aware of: generative AI, geo-political upheavals, supply chain restrictrions, lack of talent, changing customer habits and needs, climate change, and more; to continue to support the business through these, the C-suite is evolving in tandem. What does that look like for the marketing leader, and what skills, experiences and responsibilities are being brought to the fore? Because in order for the CMO to retain their position as a key executive and strategic head, they, too, need to reconsider what they and their teams can offer the business at large.
Julie Woods-Moss
CMO - ThoughtWorks
Katrina Lowes
COO and NED
2:45 → 3:15 pm
The Art of Marketing in a Science-Heavy World
PANEL
Abbey Road Studios
Over a decade's worth of digital transformations, data revolutions, AI, and cloud technology have led to the digitalisation of every business function today. The data-driven marketing leader is the marketing leader, B2B and B2C, who can prove to the CEO, CFO and sales teams that the function has evolved with the times and can prove their value to the bottom line. Yet marketing at its heart has a creative spirit that is solely placed to connect with the customer, positioning the brand in ways that are difficult to quantify. As generative AI catalyses this trend even further, what is the art of marketing whilst so much of our attention is focused on its science?
3:30 → 4:00 pm
Lessons from the Frontline: AI and the C-Suite
Panel
Abbey Road Studios
It is one of the most important topics facing business leaders today. Listen to and ask questions of experts in AI and the wider industry as they discuss what is happening in the technology industry, what is possible with this new paradigm, and how to re-think the world of work and innovation as a leader with more questions than answers.
Gerard Frith
Entrepreneur In Residence - Taylor Wessing
4:15 → 4:45 pm
How to Lead a Successful Rebrand in 2024
Panel
Abbey Road Studios
The marketers' primary function of continually repositioning the brand in the face of changing market dynamics, customer evolutions and competition means that rebrands (and their successes) remain high on the agendas of B2B and B2C CMOs. As the world has become complicated, via the digital media landscape, amongst many, what does it take to lead a successful rebrand?
Charles Yardley
Founder - GM Ventures
Alex Tunbridge
CEO - Cambridge United Football Club
5:00 → 5:30 pm
How Not to Lead a Marketing Function Today
Panel
Abbey Road Studios
Most marketing leaders wear the scars of their careers lightly—we have all had bad bosses, bad days, and sometimes bad fails. They are just as important to discuss as the successes, sometimes even more so. In this tongue-in-cheek panel focused on transparency, discover the lessons marketing leaders have learned across the years on how NOT to lead a marketing function today.
Claire Cronin
CMO - Chelsea Football Club
5:30 → 6:30 pm
CMO and Future CMO Awards Ceremony & Dinner
Panel
Abbey Road Studios
Join CMO 100 and Future CMO 100 Judges and Winners for the 2024 Awards Ceremony. A very special ceremony celebrating the wealth of B2B marketing talent across the global technology sector.
Tricia Stinton
CMO, CIS - Capgemini
Samir Bagga
CMO - L&T Technology Services
Antonia Wade
Global CMO - PWC
Jussi Wacklin
CMO & SVP - T-Systems International
6:30 → 8:00 pm
Live Entertainment
Entertainment
Abbey Road Studios
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Confirmed Marketing Leaders

Isabelle Duarte

Isabelle Duarte

CMO, Soldo

Samir Bagga

Samir Bagga

CMO, L&T Technology Services

David Keene

David Keene

CMO, Europe, Wipro

Tricia Stinton

Tricia Stinton

CMO, CIS, Capgemini

Jason Hemingway

Jason Hemingway

CMO , Phrase

Antonia Wade

Antonia Wade

Global Chief Marketing Officer, PwC

Rob Wood

Rob Wood

Head of Enterprise Marketing, Google

Nicki Shield

Nicki Shield

Head of Marketing Strategy, Planning and Communications, Bupa

Courtney Austin

Courtney Austin

CMO, CrowdSec

John Williams

John Williams

EMEA & APAC Marketing Director, Verizon Communications

Mai Fenton

Mai Fenton

Director, Non-Executive Director, howandwhen.co.uk

Emily Westgate

Emily Westgate

CMO, Signal Media Ltd

Dr Leeya Hendricks

Dr Leeya Hendricks

CMO, NED and Advisory Board Member, Rimm Sustainability

Andrew Ford

Andrew Ford

Chief Marketing Officer, CustomerGig

Glenn Manoff

Glenn Manoff

CMO, Riverlane

Sakina Najmi

Sakina Najmi

CMO, Eye

Sumi Shukla

Sumi Shukla

VP Global Marketing, Riverbed

Jade Drago-Ferrante

Jade Drago-Ferrante

EMEA Marketing leader, Cisco Systems

Natasha Bahia

Natasha Bahia

Global Head, Marketing, Cloud Defense

Mariska van Beukering

Mariska van Beukering

Sr Director Marketing, Equinix

Marie Thornton

Marie Thornton

Global Lead - 5G Edge Market Development, Verizon Communications

Gareth Scragg

Gareth Scragg

Marketing Director, Global Enterpriase Applications & SaaS, DXC

Lucy Greenaway

Lucy Greenaway

Senior Director, Global Field Marketing, CoreView

Janine Michaels

Janine Michaels

Head of Marketing Operations, Featurespace

Paul Hennin

Paul Hennin

VP EMEA, Marketing, Zscaler, Inc

Kathryn Taylor

Kathryn Taylor

Head of Marketing CMB UK, HSBC

Vicky McNamara

Vicky McNamara

Senior Director, GTM & Demand Generation Marketing, Salesforce

Tina Morwani

Tina Morwani

Director, Global Campaigns, Snow Software

Peter Scoffham

Peter Scoffham

Marketing Director , Wipro

Catrin Locke

Catrin Locke

Senior Partner Product Marketing, Blue Prism

Emily Wearmouth

Emily Wearmouth

Director of International Communications and Content, Netskope, Inc.

Rosie Alexander

Rosie Alexander

Head of Marketing & Alliances, VASS

Tara Allison

Tara Allison

Marketing Director, Trend Micro Incorporated

Dean Wootton

Dean Wootton

Senior Manager, Integrated Marketing, Pure Storage, Inc.

Sarah Green

Sarah Green

VP Marketing EMEA , Zendesk

Annie Miller

Annie Miller

Marketing Manager, Epaton Ltd

Rebecca Blackmore

Rebecca Blackmore

Global Customer and Partner Marketing Director, Ataccama

Emma Wilson

Emma Wilson

VP Global Marketing, Sabre GLBL Inc

Ellie Robson-Frisby

Ellie Robson-Frisby

Senior Manager, Marketing, Tanium

Rachel Dye

Rachel Dye

UKI Marketing Director, VMware

Simon Hodgkins

Simon Hodgkins

CMO, The CMO Club

Liz Lawson

Liz Lawson

Head of Marketing, UK and Ireland, Box.com

Harjeet Singh

Harjeet Singh

Sr Director Marketing Operations, Finastra Ltd

Smita Gupta

Smita Gupta

Founder and CEO, Smitagupta

Faith Wheller

Faith Wheller

VP Marketing, TeamViewer

Michael Smith

Michael Smith

Digital Director, International Business Machines

Sinead Woodley

Sinead Woodley

Managing Partner, LogicLogicMagic

Shikha Saxena

Shikha Saxena

Head of Marketing, Globant

Scott Allen

Scott Allen

WW Regional Marketing Leader, Microsoft

Utkarsh Srivastav

Utkarsh Srivastav

Senior Director - Marketing, L&T Technology Service Ltd

Varun Gopalakrishnan

Varun Gopalakrishnan

Head of Marketing, Juniper Networks

Richard Robinson

Richard Robinson

AVP EMEA, SimilarWeb LTD

Simon Edward

Simon Edward

Director , South Bank BID

Sumeet Vermani

Sumeet Vermani

Founder and CMO, Skvconsulting

Rachel Henley

Rachel Henley

Senior Integrated Marketing Leader, Customer Solutions Marketing EMEA, Cisco Systems

Andrew Last

Andrew Last

Managing Director, Marketing, Harvard PR

Jussi Wacklin

Jussi Wacklin

CMO & SVP, T-Systems

Yateesh Shetty

Yateesh Shetty

Global Head of Campaigns, Digital and Content, Thoughtworks

Apply to join

Engage, share, and learn with the brightest minds in Marketing.
Simply fill in the form below.
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Thanks to our partners

Box
Globant
Trellix
Rapid7
Elsewhen
Soldo
Thoughtworks
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